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The web site states the following, "Mayfair, West End and Oxford Street." We noticed that the web page stated " Bayswater, Hyde Park and Paddington." It also said " City of London and Tower Bridge. Our service is bespoke and our focus is to match your requirements with suitable accommodation. We pride ourselves in finding you the best property in the best location at the best price. We are friendly and knowledgable and we specialise in London. We are here to help and advise you NOW!." The header had london serviced apartments as the highest ranking optimized keyword. This keyword is followed by serviced apartments london, short stay london apartments, and london apartments which isn't as urgent as london serviced apartments. The other words golondonapartments.com uses is apartments. luxury apartments london is included and could not be seen by search engines.